FOR THOSE CURIOUS ABOUT PODCASTING
The SLP in action. Want to get your own show going?
GREETINGS, PODCAST-CURIOUS ONE.
I never thought I’d write anything about the podcast process, but after 8 years of the Secret Library, it turns out I actually have a lot to say.
Podcasting, in my opinion, is the best marketing tool going for writers.
I started the Secret Library as a resource for the clients I was coaching about writing books. While the incredible guests I hoped to have on for interviews were a huge asset to potential clients, I never thought about how being the host of a well-regarded podcast would impact my own writing life.
It turns out, it impacted it quite a lot.
From the obvious benefits, from getting to ask questions of experts in my field of interest, to less obvious, more ephemeral benefits like feeling more part of the writing community, I am not the same writer I was when I began.
If you’ve ever thought about podcasting, consider these benefits:
Podcast episodes endure way longer than social media posts. People listen to the SLP years after we record interviews and they still love the content.
You can build a community who will later be interested in reading your books from the comfort of your home. (And even record in your bathrobe, if you choose to go camera off.)
Combine researching your novel with marketing, by interviewing experts about topics you want to write about.
The podcast recording and editing process has come along leaps and bounds from where it was when I started with my first-ever show in 2007. Starting now means a simpler startup process with a quick learning curve.
If you’re a writer who doesn’t love doing the song and dance on social media to get eyeballs on your books, a podcast could be a long term strategy that changes everything.
Interested in getting all the details about how we built the Secret Library from nothing into an award-winning show hundreds of episodes on? In honor of 8 years of the show, I created a training sharing all the lessons learned and my favorite tools for podcasting today. Learn more and get access here.