Caroline Donahue

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FOR THOSE CURIOUS ABOUT PODCASTING

The SLP in action. Want to get your own show going?

GREETINGS, PODCAST-CURIOUS ONE.

I never thought I’d write anything about the podcast process, but after 8 years of the Secret Library, it turns out I actually have a lot to say.

Podcasting, in my opinion, is the best marketing tool going for writers.

I started the Secret Library as a resource for the clients I was coaching about writing books. While the incredible guests I hoped to have on for interviews were a huge asset to potential clients, I never thought about how being the host of a well-regarded podcast would impact my own writing life.

It turns out, it impacted it quite a lot.

From the obvious benefits, from getting to ask questions of experts in my field of interest, to less obvious, more ephemeral benefits like feeling more part of the writing community, I am not the same writer I was when I began.

If you’ve ever thought about podcasting, consider these benefits:

  • Podcast episodes endure way longer than social media posts. People listen to the SLP years after we record interviews and they still love the content.

  • You can build a community who will later be interested in reading your books from the comfort of your home. (And even record in your bathrobe, if you choose to go camera off.)

  • Combine researching your novel with marketing, by interviewing experts about topics you want to write about.

  • The podcast recording and editing process has come along leaps and bounds from where it was when I started with my first-ever show in 2007. Starting now means a simpler startup process with a quick learning curve.

If you’re a writer who doesn’t love doing the song and dance on social media to get eyeballs on your books, a podcast could be a long term strategy that changes everything.

Interested in getting all the details about how we built the Secret Library from nothing into an award-winning show hundreds of episodes on? In honor of 8 years of the show, I created a training sharing all the lessons learned and my favorite tools for podcasting today. Learn more and get access here.